Dayna's interest in real estate was sparked in her mid-twenties, when a First-Time Home Buyer's educational course flyer landed in the mailbox at her Seattle area apartment. After one well spent Saturday taking the course, she bought her first home while still in college. Eventually remodeling and flipping her first home, she followed up by investing in two more homes as a single woman over the next several years between the Puget Sound and Fort Myers, Florida. Now residing in the Tampa Bay area, she seeks to invest in short term vacation rentals as she serves her clients throughout Pinellas County, including Clearwater/St. Petersburg, Largo, Dunedin, Pinellas Park, Palm Harbor, Safety Harbor and surrounding areas.
Dayna empathizes with new buyers and sellers, recognizing the need to understand the details of these transactions, typically the most significant financial decisions in a lifetime. As a former Training Lead for major software implementations including SAP and Workday, she has the experience to gauge the level of understanding required, the ability to guide clients through these processes one step at a time, and the assurance to manage sticky situations with confidence.
Ms. Barkley has spent two+ decades of providing stellar customer service to audiences ranging from individual clients to corporate executive teams in industries including Gas, Electric and Water Utilities, Airlines, Pharmaceuticals, and Information Technology. She actively conducts Broker Pricing Opinions (BPO), preparing residential property estimates for banks and lenders, detailing the probable selling price, describing the subject property condition, market, and neighborhood, and information about sales of comparable real estate. Reports and supporting activities may include internal and external photography, securing properties, identifying, and managing necessary repairs or upgrades, and property listings.
Dayna earned her Real Estate license in July 2019 and believes that education is paramount to exceeding her client's expectations, advancing her education with the following credentials, and bringing greater value to each relationship and associated transactions:
- Seller Representative Specialist designation - in progress
- Real Estate Negotiation Expert Certification - July 2020
- ePro Certification (for Advanced Digital Marketing) - July 2020
- University of WA, Tacoma - Bachelors in Business Administration - June 2004
Her strong technological background and inclination to use tools and apps serve to streamline and expedite real estate processes, market effectively, and expand the digital footprint. Dayna's keen eye for residential design, staging, and organizing magnifies each listing's attraction, curb appeal, and benefits with minimum investment.
With firsthand knowledge and experience in launching and managing successful short-term vacation rentals (Airbnb), Dayna provides a unique view of real estate market trends and how to transition vacation homes and winter homes into active revenue streams.
She is a member of the Local, State, and National Associations of Realtors (Pinellas Realty Organization - PRO, Florida Association of Realtors - FAR, and National Association of Realtors - NAR), in addition to the Stellar Multiple Sales Listing (MLS).
Dayna focuses on the bigger picture and how she can serve; she wants her business to be known for not only helping people achieve their dreams in buying or selling a home, but for remembering them when challenges arise, evident by her continuous history of volunteer service in various positions including:
- Guardian ad Litem for the Florida foster system in Pinellas County (2019 - Present)
- "Replenish Pinellas" Community Food Drive - Founder and Organizer (July- Aug 2020)
- Florida Cancer Specialists Chemo Room Volunteer - 2017
- Program Coordinator for the American Cancer Society’s "Look Good, Feel Better" program (2016 -2018)
- Team Leader for Third Saturday Serve Day through Next Level Church in Fort Myers, FL (2012-2016)
- "Feeding Fort Myers" Community Food Drive Team Member (2013-2016)
- Planning Committee Member for Becoming Cosmopolitan, annual fundraiser for CCMI, Fort Myers FL (2008-2012)
In Dayna's free time, she enjoys kayaking the local waterways, exploring community festivals and street fairs, getting great deals at local auction houses, and spending time with friends and family.
Dayna Barkley feels that the best path to her success is to help others get what they need to realize their success. With a track record of accountability, education, attention to detail, and customer service, Dayna's clients become not only lifelong customers but lifelong friends! She can't wait to provide you with the same service she has provided to her past clients, bringing you in and establishing that same relationship with you!